THE EXECUTIVE TEAM

LUCAS JOHANSSON,
CEO

25 years of experience in Europe’s finest luxury hotels

Operations excellence
Strategic Investments
Conceptualization
Distribution & Revenue management
Strategic vision to implementation

INGE FARINA,
COO

20 years of experience in operation, hospitality and services

Operations and growth
Concept development, positioning, strategic direction

Operations optimization & growth, Sustainable practices implementation

Profitability in effective operations management

TRINE COLDING,
Chief People & Culture Officer

25 years of experience in travel industry and governmental organizations

People and Culture
Cultural change management Strategic organizational development and training.
Growing individuals and loyalty.
Efficiency studies

ODILE VOGEL REYNAUD,
Chief Commercial Officer

25 years of experience in luxury hospitality

Sales and Marketing
Commercial and business development, across all segments in multi-property environment
Marketing and digitalization
Branding, CRM

WILLIAM DIXON,
Chief Financial and Development Officer

20 years of experience in hotel property management

Finance support
Business control
Restructuring and takeovers
GDPR
Business development
IT structure and process