OUR OPERATING PRINCIPLES

icon_hand

AN OPEN HAND

– We’re transparent; what you see is what you get: the way we work; the associates we partner with; the fees we charge – everything is open to your scrutiny.

A HUMAN HEART

– Relationships and respect are part of our warm Nordic heritage and the bedrock of our business. We identify the needs of both guests and owners, and foster genuine connections and collaborations to meet them.

A PERCEPTIVE EYE

– To achieve the right ambience, we need an appreciation of design and an understanding of the subtleties of service. We encourage in our people the freedom to become real hosts, responding sensitively to what they see to create the memories guests will cherish.

A BUSINESS BRAIN

– The hotels we manage must deliver return on investment to the owners we work with and add value to the communities we are part of. We continuously review together with the owners how well we are achieving your financial and other goals, and how we can do better.